Needs Are Artificially Created

Skills assignment 1 Needs Are Artificially Created Requirements Max 700 words incl referencing, titles Excl bibliography Source for every argument APA referencing Explain terminology founding * Definition of marketing * Definition of strikes - motives - biogenic or psychogenic, artificial needs? , wants and demands * Definition of artificially creating * Represent the guiding essay question, represent your military strength needs are already existent and marketing merely satisfies the needs. Needs pre-exist marketing. Essay question Are the needs of consumers artificially farmd? Body 1 theoretic argument (assumption) * Theory of rational consumer choice * Microeconomics book research combinations of prices and goods, preferences, optimal consumption point * Maslow pyramid needs are in a ranked order, but they already exist. logical reasoning needs are prefilled, thitherfore cannot be created. Marketing is mainly guidance for consumers about availability and prices of products. 2 experimental arguments - factual * Contra observations that disprove iPhones/Tablets - statistics of sales * Industry of organic food - statistics * Pro * Safety advertisements Conclusion - Summarize. Clear end sentence Marketers do not create needs Needs preexist marketers, marketers along with other societal factors, influence wants. Marketers might promote idea that Mercedes would satisfy a persons need for social status. They do not, however, create the need for social status. (Philip Kotler, Marketing Management eleventh edition, chapter one, page no. 1) Need becomes motive (p 98 kotler) when it is excited to a sufficient level of intensity to drive us to act. 3 theoretical arguments freud, maslow, Herzberg. Freud psychological shaping behaviour i. e. need for recognition, esteem or belonging. Freud states that theres unconscious behaviour/needs/motivation Such as size, shape, weight and brand name. Marketers can use the technique laddering which traces a persons motivations on a scale. (look up? ) This can help the marketer decide at what level to develop the message and appeal.