Developing an Integrated Marketing Communications strategy Essay

Developing an Integrated Marketing Communications scheme - Essay faceome of the features include the consumer purchasing characteristics, changing trends in the market, value preposition, and ethical consideration (Gould, 2000 Caywood, and Ewing, 2001). John Lewis is a everyday departmental store in the United Kingdom that sells a range of products ranging from fashion, electronic and home wares. The departmental store has a wonderful range of products, excellent customer service, and wonderful employees who are referred to as partners. The newsprint focuses on John Lewis through an commingled marketing communication strategy that cuts across offline, online, social networks, and expeditious strategies. The Autumn/Winter 2015 campaign strategy aims to expand consumer base by increasing product awareness, profile to the consumers, increasing the sales, and expanding the communication channel. Besides, the strategies would help John Lewis expand its growing consumer base.The int egration of advertising strategies makes it easy for the merchants to initiation a platform that eases the communication of a consistent message to all the customers that the organisation is targeting. Therefore, this paper testament use features like consumer behaviour and the dynamic of the market in targeting the consumers. The integrated marketing communication strategy takes into consideration the variation of different consumers to get a platform that reaches out to a majority of the consumers in different platforms by communicating the same message related to the quality of the product and service bringing hence forming a heterogeneous approach with homogenous message (Hutton, 2006 DeLozier, 2006).The team at John Lewis run across that marketing require appropriate advertising strategies to capture the target market. The segment has been evolving from the conventional strategies to new methods that integrate several ways of reaching the target audiences. These strategies require planning and a thorough marketing investigate to identify the consumers and their