Red Bull Marketing Strategy Essay Example for Free

Red Bull market Strategy EssayBusiness Unit 3 Marketing Of Red shite Introduction As part of my marketing assignment, I will be looking at the marketing of a consumer product or service. Therefore, my chosen product is Red bull, which is an energy drink. I have assumed that my product is targeted at people that have similar situations to the ones use in advertisements for red bull. I will be looking to spot if the strategy used is based on the principles of marketing O apprehension consumer wants to get under ones skin successful, it is vital for a business to understand the wants and involve of its target audience. For example the postulate and wants of a target audience for a high street retail store depend upon the age, style and income of its customers. O Understanding and keeping ahead of competition businesses must consider their competitive markets as well as the products and prices impartd by their competition in order to gain customers and provide a better standar d of services and devouts than other companies. This can be done through devising strong, different marketing strategies and by selling a product that is unique and efficient.O Communicate effectively with its customers to satisfy customer expectations communication with customers is vital for a business to understand the wants and needs of their customers. A good relationship must be continuously created between a business and its customers to maximise its success. O Co-ordinate its functions to achieve marketing aims co-ordination of functions is tell apart to efficiency and so success. To maximise the success of a business, all of its marketing aims should be met. O Be aware of constraints on marketing activities.I will be likewise looking at the external impact on the marketing decisions, how the appropriate strategy is decided upon and how they are developed in order to meet consumer needs and the reliability of the different marketing models. Red bull comes in two types, o riginal and sugar free. This can be purchased at ? 1. 15 for 150ml Features of Business Marketing O Consumers are of vital importance. Red bull has a far greater chance of being a success if it satisfies consumers needs. Marketing must be aimed at finding out what these needs are and making sure that Red bull meets it requirements.O Marketing is a business philosophy it is non just a series of activities such as advertising or selling, but more a way of thinking about how to satisfy the consumers needs. O Marketing affects all aspects of a business. A production department would not continue making a product that does not satisfy the needs of the consumer at whom it is aimed. O Marketing is not just about selling. Selling is only one part of the marketing process. Before selling Red bull, they must moderate out market research. O Marketing and advertising are not the same advertising is just one of a number of tactics used by marketing departments.O Many businesses regard realize making as their main objective. Firms in competitive markets must make a profit in the long run to survive. Marketing must therefore satisfy their customers wants profitably. O Marketing involves building relationships with the customers of Red bull profitable businesses are a good deal built upon good customer relations. This may be dealing with their complaints in a careful and considerate manner. O Marketing is a process that is on going all the time, it does not have a start or an end as you can see below. Red bull must be prepared to respond to the changes that take place.The marketing process Red Bull Gathering Market Information AO1 My reason for choosing Red Bull is because the drink has become incredibly successful at a very competitive advice. By choosing Red Bull I will find out what marketing strategies has make Red Bull so successful. What is Red Bull? Red Bull started off as an energy drink that stimulates mind and body. After becoming an external icon, Red Bull wen t on to sponsor extreme sports such as F1, sailing, surfing, bmx-ing, and many other extreme sports. Red Bull is a non-alcoholic drink with key ingredients, which have a proven revitalising effect on mind and body.Red Bull is a functional energy drink and therefore unjustly classified among the soft drinks. The Red Bull effect results from a combination of two natural substances and vital metabolic transmitters the amino acids taurine and glucuronolactone with stimulating caffeine, vitamins and carbohydrates. The enduringness of Red Bull has been proven by a large number of scientific studies. Its function is not to quench thirst, but to improve endurance and alertness, to growing feelings of well being, to support the metabolism in short to stimulate body and mind. The HistoryIn 1982, Dietrich Mateschitz came up with the idea of marketing energy Drinks, which were then already quite widespread in Southeast Asia while sitting in the bar at the Mandarin Hotel in Hong Kong. In 198 4, Mateschitz founded the company k nown as Red Bull. In 1987, he started selling the energy drink Red Bull on the Austrian market. Red Bull got off the ground in no time, giving people wiiings right from the start. In 1992, Red Bull touched down in its first foreign market, Hungary and in 1995 it was launched in the UK, which is now one of its largest markets.